# Live Broadcasting

## Bring the OR to Any Audience, Anywhere

Deliver real-time surgical insights that enhance training and foster collaboration

## What is Live Broadcasting?

Real-Time Access to the OR, Without the Travel

Live Broadcasting opens up the OR for real-time, peer-to-peer immersive engagement

Train teams, collaborate with peers, and demonstrate procedures on a global scale with unparalleled convenience and impact

# What Live Broadcasting Offers

Deliver Seamless, Real-Time Training Experiences

## Effortless Access

Busy physicians can join from anywhere without sacrificing quality or engagement

## Peer Interaction

Facilitate real-time peer-to-peer communication during live broadcasts

## Authentic Experience

Capture the authenticity of live procedures to build confidence and trust

## Stunning Clarity

Showcase every detail with crystal-clear visuals and audio

## Greater Impact

Scale effortlessly to include more physicians, enhancing reach and impact

# Seamless Live Broadcasting

From Setup to Insights, We Handle Every Step

1. **Plan & Prepare**  
   - Select from Immertec-approved locations or let us handle new site approvals and cart installations  
   - Identify your Key Opinion Leader (KOL) and provide OR details  
   - Coordinate with Immertec's Customer Success Manager (CSM) to schedule and set up the event  
   - Send invitations and ensure attendees are prepared with VR headsets if needed

2. **Seamless Broadcasting**  
   - Collaborate with Immertec to define key procedure highlights, camera angles, and equipment views.  
   - Immertec’s on-site team manages setup and live production with minimal disruption.  
   - Remote support monitors the stream and resolves technical issues instantly.

3. **Post-Event Insights**  
   - Receive a detailed engagement report with attendance, watch time, and viewer roles.  
   - Gain insights into VR vs. 2D participation, feedback, and NPS scores.  
   - Use data to refine future broadcasts and maximize training impact.

# Who Benefits?

- Physicians & Trainees  
- Educators & Trainers  
- Sales Teams  
- R&D Teams  
- Event Organizers

- Observe live surgical workflows without the need for travel  
- Engage directly with physicians and OR staff through interactive discussions  
- Stay updated on the latest techniques and innovations while minimizing disruptions to practice schedules

# Viewing Options

Watch live broadcasts in VR or Immersive 2D from anywhere in the world

## VR Viewer

Fully Immersive Training for Maximum Focus and Impact  
[Find Out More](https://www.immertec.com/products/vr-viewer)

## Immersive 2D Viewer

Flexible and Accessible Learning from Anywhere  
[Find Out More](https://www.immertec.com/products/2d-viewer)

Real World Example

One customer leveraged Immertec’s live broadcast solution to establish a monthly training series with a Key Opinion Leader (KOL). This consistent offering has become a cornerstone of their professional education and sales strategy, providing regular opportunities for physicians and prospects to engage with their devices in a real-world context.

### Consistency and Accessibility

By hosting live broadcasts every month, the customer ensures their audience has a reliable way to stay engaged and learn about their devices.

### Expanding the Program

Encouraged by positive feedback, the customer is now planning to expand this offering by introducing additional KOLs to broaden their audience reach and diversify educational content.

### Impressive Viewer Experience

Attendees have praised the VR viewer for its immersive quality, as well as the convenience of joining through the browser-based Immersive 2D viewer.

This strategy allows the company to deliver high-quality, scalable education and marketing content, improving engagement while optimizing resources.

# Why Live Broadcasting Matters

Live broadcasting delivers real-time surgical workflows, enabling authentic experiences, live Q&A, and up-to-date insights to engage audiences instantly.

## Enhanced Access

Reach larger audiences worldwide without requiring travel.

## Increased Focus

Keep participants focused with immersive, high-quality visuals and live interaction.

## Training Efficiency

Provide impactful education and demonstrations without disrupting schedules.

## Connect Globally

Connect physicians, sales teams, and R&D from anywhere to drive innovation.

## Faster Decisions

Empower audiences to evaluate devices and techniques in real-time.